Internet Marketing

Marketing is all about identifying opportunities. More so when it comes to Internet marketing. With rapid advance in technology and interaction concepts, people’s behavior is equally changing. Millions of sites – junk and otherwise; people are active and are interacting, contributing, and accepting. It is essential for any internet marketer, to be part of it, active and identifying actions and behaviors. The beauty of internet unlike the offline world, allows for direct participation. By being part of it, one must experience the myriad possibilities and then opportunities show up on their own. Of course one must be able to recognize it. Analyze, understand and take advantage of it. Exploitation of the medium is truly required for any form of media. This can be made easier by being able to evaluate from different perspectives – viewing with a different thought structure from what we already are used to. And, importantly being able to apply to different situations and needs. Here’s an example to begin with:

Objective: Recruitment

Solution: We at i-Vista, engaged various soical communication media to address our recruitment needs. All it took for us was to update status messages on Google Talk, Facebook and LinkedIn. Our status message called out various positions we were looking at filling in. The insight came from the simple fact that people do interact and respond to our status messages. My colleagues were part of this campaign by updating their messages across the platforms they were active. Our friends came in as a bonus – when they saw our status messages, lot of them voluntarily updated their status messages by saying they were helping so and so in recruiting.

Result: The campaign ran for a week and generated fifty odd enquiries, eight interviews and four resulted in being our colleagues. The most tangible benefit of it all was the cost saving in the fees payable to recruitment agencies.